What is search engine optimization (SEO)?
When people search for information online, 94% do so with Google. Most people type 2 or 3 words. In the search results they then look at ads 1 and 2 and search results 1, 2, 3 and maybe 4 more.
Around 70% to 80% of the searchers click on the non-paid search results. If you are not in the top 3 to 4 of a search term that is relevant to you, then you let a lot of visitors and potential customers walk.
Search engine optimization (SEO) revolves around making a site more accessible. If you improve technology, content and authority, then you score higher in Google. And you recruit more potential customers to your site for free.
Is SEO complicated?
There is often a mystery about search engine optimization (SEO), but it is not a voodoo. With a user-friendly CMS, technical knowledge and a systematic approach you can optimize pages for visitors and search engines,
At SEO you can apply tricks to manipulate the search results. These work less and less and it is ultimately about quality. You have nothing for visitors who don’t get a good feeling about you.
By technically optimizing your site you make indexing easier for search engines. If you connect with content to what people are looking for, then you play in the spotlight. And if you earn a lot of links (compliments) to your site, Google will write you higher. It pays for itself in a higher position in the search results.
Why should I invest in search engine optimization?
Almost no scenario is conceivable in which you do not earn back the investment in SEO. Optimizing a site takes time and money, but after that visitors and customers keep registering for free. Moreover, they are highly motivated, because they go in search.
What are the benefits of SEO?
SEO has several major benefits. These are some:
- It is very focused.
- People look for information themselves when they are ready, so the intrinsic motivation is great.
- Optimized web pages are always available 24 hours a day, 7 days a week.
- If you perform search engine optimization yourself, it only costs you time and there are few other costs.
- People who seek specific information are often action oriented. In other words: they want to “buy”.
- Everything is measurable.
- What are the pillars of SEO?
SEO basically revolves around 3 things:
- Remove technical barriers so that a site is better indexed by search engines.
- The search engine-friendly layout of a website and the strategic processing of keywords in texts.
- Obtaining relevant links to the site so that it becomes popular and scores higher than less popular pages.
- How do I quickly score higher on Google search results?
The fastest way to attract free visitors via search engines is by creating valuable content (blogs, articles, videos, infographics, podcasts etc) based on keywords.
The better you use the content to respond to the wishes and needs of potential customers, the more popular the website becomes and the higher it appears in the search results.
How do search engines differ from people?
When people look at a website, they see nicely formatted pages with images, articles, and menus. Search engines view web pages via the source code, the code that determines what a web page looks like.
Search engines extract signals from the code, so that they “understand” what the page is about. By consciously giving signals (keywords) you make pages easier to find.
What is a keyword / keyword?
Keywords are the words that people type in search engines. Usually these are combinations of 1 or 2 words, on the basis of which the search engine determines which web pages in its database are the most relevant and popular. The page that best matches the search query and is the most popular usually appears in position 1 and attracts the most free visitors.
What is PageRank?
PageRank is a rating that Google assigns to web pages. The search engine does this on the basis of links to specific web pages and thus the website as a whole.
The more related and highly regarded websites refer to pages, the more important they are and the higher they appear in search results. They are relevant to Google users.
What is the difference between Search Engine Optimization (SEO) and Search Engine Advertising (SEA)?
With relevant search terms for your product or service, a place in the top 10 of the search results is essential. It generates free visitors to your website. Search engine optimization (Search Engine Optimization, SEO) aims to score higher with organic, free search results.
Because not everyone can be in the top ten, Google has come up with an alternative and that is search engine advertising, the so-called Search Engine Advertising (SEA). With keywords