This Morning beauty expert shares 'gold standard' alternative to Skims 'double chin' face wrap
After Kim Kardashian's "facial shapewear" sold out in hours, beauty expert Nadine Baggott has shared the "gold standard" product for a firmer, more contoured jawline and neck
Following Kim Kardashian's 'facial shapewear' going viral and selling out at breakneck speed last week, those worried about their 'double chin' and 'jowls' have been searching for effective, budget-friendly methods to tighten their neck and jawline without surgical intervention.
Beauty expert Nadine Baggott has praised one product as the 'gold standard' for tackling drooping 'turkey neck'. The 60-year-old featured on This Morning to present an anti-ageing segment, suggesting various tips, devices and products that provide a 'lifting' or 'smoothing' effect on the neck region.
Among her key suggestions was the RoC Derm Correxion Retinol Firming Serum Stick (£39.99). Created alongside dermatologists and plastic surgeons, this serum stick guarantees a 'non-invasive lift' for the face and neck, firming 'in seconds', reports the Mirror .
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She explained to Emma Willis and Andy Peters: "If you're going to start using skincare on your neck, I'm going to recommend the gold standard, which is a retinol. I like this one because it's RoC. It happens to be in a stick and that makes it easy to use. You can run it on any bit you want - knees, elbows. I just think it's a really gold standard product."
It features ultra-firming THPE, antioxidants, and RoC's award-winning retinol to 'enhance elasticity for younger-looking skin'. According to the brand, it immediately enhances firmness by 90%, with all users noticing improved skin elasticity after a week. It's dermatologist-tested, fragrance-free, paraben-free, cruelty-free, and absorbs quickly, making it perfect for swift application.
This serum stick aims to tighten the face and neck for firmer skin. Ultra firming THPE + Antioxidants are combined with retinol to boost elasticity.
Other beauty products promising similar results include Prai Ageless Jawline Serum, priced at £22 . Infused with a mix of hyaluronic acid, vitamins C and E, and peptide, Uplevity, this 'game-changing formula' helps skin resist gravity for a more sculpted and lifted look.
For those who favour a cream over a serum, Trinny London's The Elevator is a popular option. In addition to smoothing, firming and restructuring for a visibly lifted, defined neck and décolleté, the £69 formula also includes encapsulated alpha arbutin to help prevent and visibly reduce dark spots.
As the RoC formula contains retinol, it's recommended for use in the evening and should be applied every other night, gradually increasing frequency. Retinol can heighten the skin's sensitivity to the sun, so it's always crucial to wear SPF during the day when using potent formulas like this one.
The product has received rave reviews from users of all ages. One customer commented: "I bought this item a week ago and I love how it glides on with a silky, non sticky application. It's super easy to use and perfect if you're in a rush and don't have a lot of time. I noticed my skin felt firmer almost straight away. I can't wait to see the longer term effects."
Another customer shared: "I'm almost 69 years old. I love Roc products. It took wrinkles away! Would you recommend a product with Roc that I should start using for my brown spots."
A third user exclaimed: "I am in shock at how well this works," and continued: "It goes on smooth and adsorbs well, not greasy. I'm 62 and get tons of compliments on how great my skin looks since I started using it."
However, not everyone has been impressed with the results, whilst some have encountered issues with the packaging. One reviewer stated: "I used this product for two months, every other day. I liked the way to felt on my skin and the scent. Unfortunately I didn't really notice a difference in my skin."
A different customer mentioned: "I really like this product but I barely use it because flecks of the packaging come off on my hands and face and I can't get them off without scraping. Please change the outside paint on the container."
Meanwhile, another five-star review declared: "This really works. I have wasted so much money on products. I used this and my jowls started to disappear within two days. I have one small wrinkle on my forehead and it's faded."
Another customer commented: "This product really helped firm up under my neck I was starting to feel like a turkey and considering cosmetic surgery till I tried this product. ROC has always had a very good reputation for having good products."
Whilst Kim Kardashian's facial shapewear might cost shoppers £52 (and is currently out of stock), the RoC serum presents a more wallet-friendly alternative at £39.99. It's available for purchase on the Boots website.