Seven in 10 Brits admit to depending on technology such as AI, Google and social media for help with major life decisions, rather than trusting their gut instincts.
A poll revealed that Brits frequently turn to technology for advice on significant life decisions like health matters, financial decisions and career choices, with 36% doing so multiple times a month.
However, a survey of 2,000 adults showed that 48% who have disregarded their gut feelings in the past ended up regretting it, especially when it came to decisions about relationships, finances and careers.
In a bid to inspire Brits to trust their instincts, Arla Cultura, a new gut health dairy brand which commissioned the research, teamed up with straight-talking comedian Rachel Fairburn.
She hit the streets of London to discover the public's biggest regrets from ignoring their gut instincts. The confessions varied from ignoring relationship red flags, to disruptive life choices and jumping into a new job.
Stuart Ibberson, spokesperson for Arla Cultura, said: "Brits are scrolling for answers, but some of the best guidance comes from within.
"Trusting your instincts starts with caring for your gut – and with our new range, we've made this the priority, designed with this in mind.
"Whether it's decisions about love, money or diet, technology can certainly help, but it can't replace the instinctive signals our bodies give us."
Two thirds have never heard of the 'gut-brain connection', often referred to as the inherent communication between the brain and the digestive system.
Yet 16% wish they had listened to theirs more regarding their health, whilst nine per cent feel similarly about food choices.
Nearly a quarter say they depend on tech multiple times each day – seeking assistance with everything from parenting dilemmas to workplace issues, according to the OnePoll.com data.
Respondents most commonly consult the internet for travel arrangements and health queries, daily financial matters and food-related choices.
The primary measures they're currently adopting to enhance their gut health include consuming more water, making regular exercise a priority and incorporating more fibre-rich foods into their diet.
Stuart Ibberson added: "The human body is incredibly complex, so it's no surprise many of us aren't sure how to improve digestive health, despite believing it's important. The good news is it doesn't need to be complicated.
"There are simple steps everyone can take, like opting for fibre-rich foods and adding variety to your diet where you can."
